Lessons from the Front Lines of Fair Trade, Organic and Sustainable Sourcing —9/30/25 Webinar

Real Talk Online Workshop: Lessons from the Front Lines of Fair Trade, Organic and Sustainable Sourcing, Featuring Paul Rice of Fair Trade USA & Seth Goldman of Just Ice Tea

Tuesday, September 30

12 p.m. central (1 p.m. eastern, 10 a.m. pacific)

Sourcing with values isn't just a certification. It's a mindset, a movement, and a long game that shapes how brands show up in the world.

We invite you to join us — and our partners at Naturally New York, Naturally New England and Naturally NorCal — for an honest, founder-to-founder conversation with Paul Rice, founder of Fair Trade USA, and Seth Goldman, co-co-founder/CEO of Just Ice Tea and former CEO of Honest Tea.

Naturally Chicago is pleased to connect again with Seth Goldman, who participated in a fireside chat with Managing Director Jim Slama at our Pitch Slam and Forum in June.

These leading experts will unpack what fair trade, organic, and/or sustainable sourcing really looks like on the ground today.

From tough tradeoffs to powerful wins, they'll share real-world stories, lessons learned, and insights into building supply chains that reflect your values and support long-term business success.

Melissa Martinelli — co-chair of the Naturally New England Programming Committee and founder of Super Frau!, an upcycled fizzy whey drink — will moderate the conversation.

If you're navigating how to build a more ethical sourcing model or just want to hear from two mission-driven industry leaders, this is a can't-miss conversation.