Brand Strategy package from this leading CPG agency, where creative meets commerce in driving omni-channel growth.

Total Prize Value: $2,500

The 1st place winner will receive FDA labeling/packaging compliance review followed by a call up to 30 minutes to discuss questions and risk assessment for the winner’s top-selling product.

Total Prize Value: $10,000

Consulting package from a leading Chicago strategic advising and government relations firm.

1st and 2nd place winners will have the opportunity to choose one of the following two options: two executive coaching leadership sessions or an exploration of opportunities in the public sector, which is a $5,000 value.

Total Prize Value: $36,000

The industry's leading eCommerce fulfillment, marketing, growth strategy, and omnichannel account management services by CPGIO.

The 1st place finisher will receive services over 12 months valued at $24,000. The 2nd place finisher will receive services over six months valued at $12,000.

Total Prize Value: $12,500

1st place winner will receive a New Hire Consulting Package from Fairfield Partners, a nationally recognized executive search firm specializing in the natural products industry.

You'll get time with two of our Partners to discuss real-world hiring topics, such as how to make your first key hires count, what’s happening in the talent market, and what competitive compensation looks like from Manager to VP and beyond.

When you’re ready to hire a senior leader, you’ll have a $10,000 credit for a retained search with us.

Total Prize Value: $10,800

1st and 2nd place winner will each receive a spot in a JPG Cohort track. The program is a B-School course for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond.

Meets every two weeks for six months and is led by a former retailer and brand founder. Receive education + deep industry network + a group of peers to share with, learn from, and support each other.

The program cost is valued at $5,400 ($900/mo).

Total Prize Value: $5,000

A brand assessment and strategy session with KeHE Distributors, the largest distributor of natural & organic, specialty and fresh products throughout North America.

The session will take place with KeHE’s Category Management leaders who will support the brand in developing their launch plan and distribution go-to-market strategy.

The 1st & 2nd place finishers will receive a brand assessment and strategy session valued at $2500.

Total Prize Value: $4,500

The 1st place winner in the Naturally Rising competition will receive a 5x10 booth in the Thrive Neighborhood within the Naturally Network Pavilion at Newtopia Now 2025 - an incredible opportunity to showcase their brand on a national stage!

The event will take place August 20-22, 2025 in Denver, Colorado.

The winning company prize package includes:

4 exhibitor badges

Press release sponsorship to expand brand visibility

Participation in The Market showcase area for added exposure

Exclusive matchmaking opportunities with buyers and industry leaders

The New Hope sales team will work directly with the winning brand to finalize booth details and next steps.

Total Prize Value $10,500

1st place winner will receive NIQ Trend Analysis, valued at $7,500. This customized analysis includes focused insights on your product trend.By leveraging our 1500+ wellness characteristics across important consumer values and lifestyle behaviors, you can ensure your retailer pitch meetings are focused on what makes your brand standout.

2nd Place winner will receive a 50% off discount on an NIQ Product Insights report (up to $10K).

Total Prize Value: $6,000

Legal services from this premier full-service national law firm with expertise in representing Food, Beverage and Consumer Product brands and investors.

1st and 2nd place finishers will each be awarded $3,000 in services.

Total Prize Value: $15,000

The pioneering broker in the Natural Products industry, Presence — a co-founder of Naturally Chicago — has been helping brands get shelf space, prosper and grow for more than 30 years.

1st and 2nd Place winners will each receive Presence Market Ready (1 Month) 8 Sessions valued at $7,500.

Total Prize Value: $10,000

1st Place & 2nd Place both: Accounting experts will review your accounting and finance operations with you over a 1 ½ hour session and deliver an in-depth report outlining current operational pain points and recommendations on how to improve your processes.

-AND- (1st place only) Accounting or Financial Advisory Services valued at $5,000 from Sikich, a leading natural products accounting, finance and technology consulting firm.

Total Prize Value: $21,500

Social Media Content and strategy sessions from this leading Natural Products digital agency.

The 1st place finisher will receive a single-day shoot in Studio 660, the production studio at SRW Agency. The SRW production team will shoot the winner's product in multiple environments, with an output of up to 4 assets for use on social media and beyond. (Value, $20,000).

2nd place will go tete-a-tete for an hour with the co-founders of SRW to talk business strategy. Share your biggest problems, dreams and goals and learn from the lessons they cultivated while launching brands such as Simple Mills and Vital Proteins. This prize is valued at $1,500.

Total Prize Value: $9,000

1st and 2nd Place will receive $4,500 of services from this natural products industry leader in food safety compliance, co-manufacturing strategies, operations, and logistics management.