Using Amazon Data to Grow Your Sales
Naturally Chicago Webinar with Amazon and Jungle Scout
November 5, 3 p.m. central
Growth on Amazon rarely comes from one big move. Whether you’re launching your first product or growing one you already sell, every food and beverage founder faces the same questions:
How big is my category, and how much of it do I own?
When sales slow down, is it the market, a competitor or my listing?
Which keywords and ads are worth the spend? Where is my next growth opportunity?
The answers are already in Amazon’s data, and this session shows you where to find them and how to turn them into sales.
Join Naturally Chicago, Amazon and Jungle Scout for a practical session built on a simple three-step framework: Assess, Diagnose, Act.
First, assess where you stand by sizing your category, tracking its growth and benchmarking your share against the leaders.
Next, diagnose what’s really driving your numbers, from competitor pricing and reviews to Buy Box losses and shifts in search.
Then act on the moves with the biggest payoff across product innovation, pricing, keywords and advertising.
Jeff Nickerson, Director of Product at Amazon, will cover the Amazon tools and programs that help brands grow at every stage. Jay Lovelace, CEO of Jungle Scout, will add the full-market view from Jungle Scout’s data to show how category growth, share shifts and price tiers reveal where your brand can win.
You’ll leave with the growth tips every brand needs: assess your category as well as your own numbers, identify the root causes - understand not only what is happening but the why behind it, focus your ad spend and efforts on what you know will convert and continuously monitor trends to identify and prioritize growth opportunities.
We’ll close with a live audience Q&A, so bring the growth question you’re weighing right now.
Speaker Bios
Jay Lovelace
Chief Executive Officer, Jungle Scout
Jay joined Jungle Scout in May 2024, bringing his expertise and leadership in enabling growth for brands, retailers and data partners through ecommerce intelligence. Prior to Jungle Scout, Lovelace served as President, Chief Commercial Officer, and Chief Sales Officer for SPINS – a data analytics provider and growth partner for consumer packaged goods brands. Jay also spent 18 years at CareerBuilder where he notably served as President of CareerBuilder’s Talent Solutions Division, also serving in leadership positions like President of Enterprise Sales, President of CareerBuilder Healthcare, and Vice President of Corporate Marketing.
Jeff Nickerson
Director of New Selection Success, Amazon
Jeff Nickerson is the Director of New Selection Success at Amazon where his team builds the tools to help selling partners identify high-potential new product idea, and then accelerate sales of those products quickly and easily once launched. Jeff has spent the past 12 years at Amazon helping Selling Partners grow their businesses, build brands, and make their products Prime eligible. Prior to Amazon, Jeff drove global product for companies working from the US, Sweden and the UK.
Using Amazon Data to Grow Your Sales
Naturally Chicago Webinar with Amazon and Jungle Scout
November 5
3 p.m. to 4 p.m.