Total Prize Value: $2,500

1st place winner will receive FDA labeling/packaging compliance review followed by a call up to 30 minutes to discuss questions and risk assessment for the winner’s top-selling product.

Total Prize Value: $12,500

1st place winner will receive a New Hire Consulting Package from Fairfield Partners, a nationally recognized executive search firm specializing in the natural products industry.

You'll get time with two of our Partners to discuss real-world hiring topics, such as how to make your first key hires count, what’s happening in the talent market, and what competitive compensation looks like from Manager to VP and beyond.

$10,000 Toward a Future Search. When you’re ready to hire a senior leader, you’ll have a $10,000 credit for a retained search with us.

Total Prize Value: $10,800

1st and 2nd place winner will each receive a spot in a JPG Cohort track. The program is a B-School course for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond.

Meets every two weeks for six months and is led by a former retailer and brand founder. Receive education + deep industry network + a group of peers to share with, learn from, and support each other.

The program cost is valued at $5,400 ($900/mo) per recipient.

Total Prize Value: $15,000

1st place finisher receives one year of free Jungle Scout's Cobalt insights that allow a brand to better understand their category's sales performance, pricing, distribution and consumer behavior trends. Brands are able to manage their own products on Amazon along with understanding the complete competitive landscape across the categories they are thinking about launching into or play within today.

This annual subscription is valued at $15,000.

Total Prize Value: $5,000

A brand assessment and strategy session with KeHE Distributors, the largest distributor of natural & organic, specialty and fresh products throughout North America. The session will take place with KeHE’s Category Management leaders who will support the brand in developing their launch plan and distribution go-to-market strategy.

The 1st & 2nd place finishers will receive a brand assessment and strategy session valued at $2,500.

Total Prize Value: $4,500

Newtopia Now Prize Package for 1st place winner:

* 5’ x 10’ booth space

* Furniture package: 1M Exhibit Counter, chair, and wastebasket

* Front counter logo graphic panel included.

Usable space is 9.8 x 4.11

Visibility and Perks: Inclusion in the Newtopia Now Market, a premier showcase for innovative brands.

Access to pre-scheduled meetings with buyers and industry professionals and eligibility for the Hosted Buyer Program.

Listing in the official event directory and digital exhibitor guide Social media spotlight as a Naturally Rising winner.

Complimentary exhibitor badges for booth staff (up to two).

Access to networking events and educational sessions during the event.

Total Prize Value: $8,000

Naturally Rising 1st place finisher

NIQ Trend Analysis

Available to CPG brands (food, beverage, pet, alcohol, paper, baby, personal care, household care)

If the winner is an existing NIQ client, they will receive additional insight equal to the award value.

All Naturally Rising Finalists

One customized data slide

One 1:1 consultation on how to read the data and integrate it into their pitch slide ahead of Naturally Rising.

Total Prize Value: $15,000

Presence will offer two one-month Market Ready packages valued at $7,500 for a total of $15,000. (Each package is eight sessions spread over one month.)

We do have some “fine print” though. From experience, we need to include some category stipulations. Examples: Alcohol and N/A categories are not our business, so we need to exclude them. We can only offer the prize in categories we play in.

Total Prize Value: $10,000

1st place & 2nd place: Accounting experts will review your accounting and finance operations with you over a 1-hour session and answer any questions you may have and provide recommendations.

Plus: The Sikich CPG Accounting Playbook — a practical, founder-friendly guide packed with best practices to streamline your books, improve margins, and stay investor‑ready. (prize must be redeemed within 1 year of the date offered) .

And - 1st place Only: Accounting or Financial Advisory Services valued at $5,000 from Sikich, a leading natural products accounting, finance and technology consulting firm (prize must be redeemed within 1 year of the date offered).

Total Prize Value: Up to $25,000

1st place finisher

12-month channel-level subscription in a Power BI suite with ready-to-use visuals for instant insights.

Package components:

1 Category… 1 Channel (choice of SPINS Proprietary)… Delivery by PowerTab

Ideal for growth-oriented brands or participants with proven traction

Value: Up to $20,000

2nd place finisher

One-time data view offering a single snapshot of a single channel and category.

Package components:

1 Category… 1 Channel (choice of SPINS Proprietary)… Delivery by Excel-based report… Service: 1 × 30 minutes 1:1 session

Ideal for ad hoc contests, emerging brands or early-stage participants

Value: Up to $5,000

Total Prize Value: $30,000

1st place winner will receive a light version of SRW/C.A. Fortune’s AMP strategy (which stands for Audience, Messaging and Positioning). This strategy will identify the brand's target audience, the right messages and the platforms needed to reach their target. This mini-AMP strategy is a fast-and-furious version of our typical process. It takes 2 weeks and is valued at $30,000.

Total Prize Value: $9,000

Services from this natural products industry leader in food safety compliance, co-manufacturing strategies, operations, and logistics management.

The 1st place & 2nd place winners will each receive services valued at $4,500.