Selling Your Brand on TikTok Shop —10/16/25 Webinar
WEBINAR: SELLING YOUR BRAND ON TIKTOK SHOP
THURSDAY, OCTOBER 16, 3 p.m. CENTRAL
There is no doubt about it: The TikTok app is an important business driver in this era of online natural products marketing. That’s why we’re excited to host a webinar on Thursday, October 16 at 3 p.m. central featuring two leading experts on TikTok.
You’ll meet and learn from Aalap Shah, founder of Chicago’s 108 Agency, a leading digital marketing and content firm, and Cameron Gould-Saltman, former head of Food and Beverage at TikTok Shop, the app’s ecommerce platform.
TikTok Shop is transforming how natural product brands reach and convert consumers, combining the power of short-form video with seamless ecommerce integration. In this dynamic webinar, you’ll learn how to build an authentic brand presence, harness creator partnerships and use TikTok’s algorithm to your advantage.
Whether you’re a startup or an established brand, this session will reveal actionable strategies to drive visibility, engagement and sales through the TikTok Shop platform.
We’ll dive into best practices for setting up your shop, optimizing product listings and creating content that resonates with health-conscious, ingredient-savvy consumers. You’ll hear from successful brand founders and digital marketing pros who have cracked the code on TikTok and gain insights on how to measure success, navigate compliance, and stay ahead of emerging trends.
ABOUT AALAP SHAH
Aalap — founder of 108 Agency and a member of Naturally Chicago’s Board of Directors — has more than 15 years of experience in digital marketing. He specializes in helping brands thrive through tailored strategies that integrate DTC, retail and Amazon. He and his team focus on driving growth through innovative digital marketing, providing data-driven insights that ensure our clients achieve lasting results.
ABOUT CAMERON GOULD-SALTMAN
Cameron, in his role at TikTok Shop, led category strategy and managed three teams across Business Development, Account Management, and Content Strategy. He previously held leadership roles at Amazon’s omni-channel grocery business, and at Unilever, where he worked in Finance.
Jim Slama, Naturally Chicago’s Managing Director, will moderate the webinar.
Don’t miss this opportunity to turn scrolls into sales and make TikTok a top-performing channel for your natural products.